The Mistake That Keeps People Stuck
If you’ve ever tried starting an online business, you’ve probably hit this wall:
👉 “What niche should I choose?”
I remember staring at my laptop for weeks, paralyzed.
- Health? Too competitive.
- Finance? Sounds complicated.
- Travel? But I’m not a travel blogger.
Every option felt wrong. So instead of starting, I stayed stuck.
Here’s the truth: picking a niche isn’t about guessing. It’s about following a simple process that reveals where your energy and the market overlap.
And once you see it, everything clicks.
Why Most People Never Start
Most beginners fall into what I call the “Circle of Misery”: (Link to the Circle of Misery blog)
- Get excited → “This is my chance!”
- Research endlessly → YouTube, TikTok, blogs.
- Try to act → Get overwhelmed.
- Quit → Feel like maybe you’re not cut out for this.
But the problem isn’t you. It’s the lack of clarity about your niche. Without clarity, everything feels risky.
That’s why people stall for months (or years).
The New Way: A 4-Step Framework for Choosing Your Niche
Instead of chasing trends or copying influencers, use this framework:
Step 1: Start with What You Already Know
Look at your life. Your skills. Your daily struggles.
- Are you good at simplifying tech?
- Have you learned to manage a busy 9-to-5 with side hustles?
- Do friends ask you for advice on a specific topic?
👉 These “ordinary” things are niche gold.
Step 2: Check if People Care Enough to Pay
This is where validation comes in.
- Search marketplaces like Gumroad, Etsy, Udemy.
- Look at bestseller categories.
- Notice patterns: What topics keep showing up?
If people are already paying for it, that’s not saturation. That’s proof.
Step 3: Spot the Gap You Can Fill
Don’t ask, “How do I dominate this space?” Instead, ask:
👉 “What’s missing here?”
Maybe existing courses are too complicated.
Maybe products aren’t beginner-friendly.
Maybe creators ignore a certain group (like parents, or 9-to-5 workers).
Your gap = your edge.
Step 4: Test Before You Commit
Here’s the secret most gurus won’t tell you:
👉 You don’t need the “perfect” niche. You just need a starting point.
Make a small digital product idea. Test it.
- A checklist.
- A mini guide.
- A short tutorial video.
If it gets traction → double down. If not → pivot quickly.
This way, you’re learning while moving forward.
Logic Bridge: Why This Works
This 4-step method works because it:
- Reduces risk (you test fast).
- Increases confidence (you choose from your strengths).
- Builds momentum (you launch something instead of overthinking).
No more “paralysis by analysis.” Just progress.
Value Tips: Try This Today
Here are 3 quick exercises:
- Write down 3 topics you could talk about for 20 minutes without notes.
- Search Gumroad or Etsy for those topics. See what already sells.
- Draft one micro product idea (like a template or guide).
Do this today, and your niche will reveal itself.
A Gentle Next Step
Choosing your niche doesn’t have to be a life-or-death decision.
In fact, most successful creators didn’t pick “the perfect niche” at the start. They just picked something that worked well enough to make their first sale.
If you want a shortcut to skip the guesswork, I built The First Sale System.
It’s a step-by-step guide to go from “I don’t know my niche” to “I made my first sale” — without complex funnels or years of trial and error.
Because your first sale? That’s where everything begins.
